Commercial-grade reliability with residential touch
Client
BlueLine Contracting
Industry
Construction / General Contractor
Services
2 Services
Status
Completed
Created a dual-market website for a contracting firm serving both residential remodels and commercial tenant improvements.
BlueLine served two distinct markets but had a single generic brochure site that appealed to neither. Commercial clients thought they were too small, while residential clients thought they were too corporate.
Designed a website with dedicated residential and commercial sections, each with tailored messaging, portfolios, and CTAs. Added an RFP submission portal for commercial clients.
200%
Commercial Growth
2x
Residential Leads
$150K
Avg Contract
Commercial contracts increased 200%
Residential leads doubled within 4 months
Average commercial contract value: $150K
Won 2 multi-unit development projects