Powering membership growth with a high-energy digital presence
Client
Iron Forge Fitness
Industry
Fitness / Health
Services
3 Services
Status
Completed
Built a high-energy digital ecosystem for an independent gym competing against national chains. The strategy combined a bold website, class booking, and aggressive social media campaigns.
Competing against Planet Fitness and LA Fitness in a saturated market. The gym had great equipment and trainers but was invisible online. Membership had plateaued for two years.
Designed an bold, high-contrast website that captures the gym's intense energy. Added online membership sign-up, class booking for group sessions, and personal training scheduling. Launched a social media strategy featuring member transformations, workout tips, and community events.
150
New Members Q1
200%
PT Booking Increase
500K+
Social Reach
150 new memberships in the first quarter
Personal training bookings up 200%
TikTok content reached 500K+ cumulative views
Became the #1 rated gym in the area on Google