Brewing a loyal online community one post at a time
Client
The Daily Grind
Industry
Food & Beverage / Coffee
Services
2 Services
Status
Completed
Created a warm digital home for a specialty coffee shop and built an engaged online community that drives both foot traffic and brand loyalty.
A third-wave coffee shop with excellent product but struggling to differentiate from Starbucks and other chains. Foot traffic was inconsistent, and they had no loyalty program or online ordering.
Designed a cozy, brand-forward website featuring their story, coffee sourcing, and menu. Implemented a simple online ordering system for pickup. Built a social media presence around coffee education, barista spotlights, and community events.
45%
Foot Traffic Increase
30%
Pickup Order Share
6K+
Email Subscribers
45% increase in average daily foot traffic
Pickup orders grew to 30% of total sales
Built a 6,000+ person local email list
Named Best Coffee Shop by local press